Search Engine Optimization (SEO)

SEO is short for Search Engine Optimization, and covers ways to optimize websites to become more visible online, chiefly by doing things which improve the Google ranking of the website leading to more organic traffic.

While the precise criteria for improving your Google ranking are not known and are often tweaked by Google, the general principle seems to be Content Is King – if you produce quality content, you’re halfway there. As such, SEO should not only be on your mind before going live – it should receive continual focus during development and when the solution is in production, especially when creating content.